Monday, February 17, 2020

Management Concepts Essay Example | Topics and Well Written Essays - 1750 words

Management Concepts - Essay Example The employees trust and believe the visions of the leader and are very motivated. This organization is rapidly expanding organization, which is becoming increasingly popular among its customers. With an extensive marketing plan the organization can surely become the most popular place for rock climbing activities in Swansea. Dynamic rock is an organization established in the year 2004, with the aim of developing the indoor climbing center in the city of Swansea, United Kingdom. The company provides for the much-needed centre for the climbers from all over the country. This organization aims at providing the rock climbers with a friendly and accessible centre to pursue their passions. This organization is categorized under the Rock industries, with a small group of well-integrated staff members. (Dynamic rock, 2010) This dynamic organization has various opportunities and faces tough market competition. Under this paper we would try and analyze the strengths and weaknesses of the organization, we would provide a competitor analysis so as to understand the scope of the organization in the near future. Applying the theories of strategic planning and leadership styles we would analyze how the organization can strengthen its long-term position. The report would have been more effective if the method of primary research among the customers would have been adopted. The customers’ views on the products and services offered by the organization would have been very accurate and would have provided an effective marketing strategy for the organization. The paper aims at the strategic analysis of the organization Dynamic Rocks. SWOT analysis would be applied to for the detailed understanding of the structure of the organization. The theories of Porter’s five forces and Ansoff’s analysis would be applied for the analysis of the rock industry and the company’s position

Monday, February 3, 2020

The Apple Company Assignment Essay Example | Topics and Well Written Essays - 1500 words

The Apple Company Assignment - Essay Example At the end of 2010-2011 financial year, Apple sold 27 million compared to the 6 million units sold in 2008. This essay will therefore analyze Apple’s Iphone from a microeconomic and macroeconomic perspective. The main factor that affects the supply and demand of a product is price. Price is the exchange value of a product at a given time and market. Consequently, Apple will experience a change in the demand of its product if it changes its price. Currently the IPhone is the most highly priced smart phone in the market. This is in comparison with other similar products such as Samsung Galaxy. The Apple Company will also be willing to increase the supply of the product at high market price. Technology is the second factor that influences IPhone’s demand and supply. In the current digital age, high tech gadgets such as smart phones are increasingly becoming necessary. In addition, technological advancement has increased efficiency in the production of the product (Bade, 20 07, p. 23). This has increased the supply of the product leading to a reduction in price. Advancement in technology has also caused a reduction in the prices of other related smart phones particularly those manufactured by Chinese companies. This has caused a shift in the customer base for the product. Market structure relates to the nature or influence of buyers and suppliers in a market. Perfect competition, oligopoly, monopoly, and monopsony are the basic market structures. The Apple Company operates in a perfect competition market. A perfect competition market is considered as an ideal market, which is characterized by many buyers and suppliers. In addition, a perfect competition market is characterized by freedom of entry and exit. This promotes the production homogenous products and availability of numerous substitutes. In such market, product, promotion or advertisement are critical factors that suppliers use to increase the sale of their products. Advertisements and free mar ket information makes the consumers to have readily available information about prices, products, and competition of the supplies (Bade, 2007, p. 43). Thus, consumers in the high-tech and gadget market are aware of products of other related producers such as Nokia, Motorola, and Samsung. The profitability of a product determines its existence in a competitive market. In addition, profitability of a company determines the company’s preference for its production. The Apple Company continuously advertises its products in order to maintain its position in the market. IPhone advertisements are common in popular print and electronic media. Online magazines and social media are some of the common platforms through which Apple advertises its products. Through these advertisements, the company informs potential and existing customers about the high-tech capabilities of their devices. A typical advert will illustrate user friendly and device intelligence features that make the IPhone t o stand out from other similar products. In addition, the company needs to increase its investments in research and innovation. Acquiring patents for smart phone features will increase the profitability of the product. In addition, the Apple Company will have profitable operations through reduced costs of operation. Technology innovations will lead to efficient operations and reduced cost of operation. The current market structure is slightly profitable